The Client
World Brands Services
Social Media & Website Management Partnership
Enhancing brand presence across 40+ distributed products through creative storytelling, social engagement, and a modern digital experience.
Who They Are
World Brands Services (WBS) is one of Jamaica’s leading distribution companies, representing over 40 international and local brands, including Frito-Lay, Dial, Soyfresh, and Pure Foods. WBS ensures these products reach retailers island-wide, connecting global brands with Jamaican consumers.
The Challenge
Before partnering with us, WBS’s digital presence lacked consistent storytelling and an engaging social media rhythm. Their website also needed modernization to reflect their strong market position and vast brand portfolio.
They needed a partner who could:
- Strategically manage social media content and engagement
- Unify and showcase their 40+ brands across platforms
- Modernize their website to better communicate their credibility and partnerships
- Create real-time engagement through live event coverage
Our Approach
As WBS’s Social Media & Website Managing Agency, XCLUSIV Digital developed an ongoing strategy that emphasizes brand diversity, visual consistency, and meaningful audience interaction.
🔹 Content Planning & Creation
Every month, we produce a comprehensive content calendar outlining the posting schedule, themes, and creative direction for approval.
Our content mix includes:
Brand Highlights: Featuring products, benefits, and new releases
Educational Posts: Informing audiences about product usage and benefits
Lifestyle & Personable Content: Ensuring the page feels human, not purely promotional
🔹 Social Media Management
Daily engagement with followers and inquiries on behalf of WBS
Monthly ad campaigns optimized from organic posts
Real-time event coverage: capturing on-site content, posting Stories live, and producing recap posts for the feed
🔹 Website Management & Redesign
We fully redesigned WBS’s website to reflect a clean, modern, and user-friendly interface. The updated design focuses on:
Better brand representation across all distributors
Simplified navigation and product discovery
Improved mobile responsiveness and load times
Results
Since our partnership began:
WBS’s social media engagement has grown consistently month over month
Their brand visibility across Instagram and Facebook has expanded to new audiences
The redesigned website now better supports brand perception and distributor credibility
Live event coverages have increased audience connection and brand authenticity
Key Highlights
Content References from their Content Calendars
Performance Metrics
An overview of the success from our curated strategies
Branch reach over the specified period
Community Growth over the specified period
Live Coverage Highlights
You may view some of our favourite live coverages on Instagram by clicking on these links